Hello reader! I’m Karan, the CEO of Wing Assistant. To help you get the most out of Wing, on this blog, I’ll be delving into the ways we at Wing Assistant use our own product. This blog is highly curated – and actually written by the leadership team at Wing.
1. Build a Lead Gen Outreach Machine
Have your VA find relevant prospective customers, their email addresses, and set up an email sequence that drips into leads’ inboxes over weeks.
Collect leads & contact data. Ask your VA to collect leads using an appropriate platform, for example, collecting profiles on LinkedIn. Ask your VA to grab the contact data for these leads, for example, using Seamless.ai or Lusha. Usually, these are paid services. Ask your CSM – they might be able to get you a great deal.
Write an Email Sequence. Next, we need the email copy that you’ll send out to these leads. Your assistant, if they’re specialized in content or copy writing, can do this for you. If you’re willing to spend some money to get a high-quality outcome, we have a great set of partners you can work with. As a Wing client, you get great discounts on these partners via Wing Projects. Check them out here. Or, if you’d rather put it together yourself – that works too! Wing’s marketing team does this too, and our approach is to use 4 emails over 7 weeks. It works great, and over that period, we get a ton of replies to our emails. We don’t just do it for new leads, but for old & lost leads too.
Set Up Automated Outreach. Finally, you can set up an automated lead gen outreach machine using a partner on Wing Projects. All they need to do is build a form using the software tool, Drip. one that queues that email address to receive an email sequence using the content you created earlier. That email sequence will drip into the leads’ inboxes over days, weeks, months – whatever is appropriate for your specific needs – and presto! You should be getting some replies, bookings, and eventually revenue!
A/B test. If you think your content can be improved in any way, don’t hesitate to try and improve it periodically, and see the results of your changes. Maybe an emoji increases the open rate? Maybe a dog picture increases the conversion rate?
That’s all there is to it – now you have a Lead Gen Outreach Machine plugging away! You can create a Routine in Wing, to have your VA crack away at this task in their idle time. If you want to ramp this approach up and have it always going, ask your CSM! Wing can help you hire Lead Gen talent, starting at just $499/mo. This talent would be responsible for finding new leads and their contact info, and plugging their email addresses into your Lead Gen Outreach Machine around the clock. This is a great approach, as it can be scaled up infinitely.
2. Co-Market with Partner Companies
Have your VA reach out to partner companies with blogs, or directories, and get your company mentioned
Put together a list. Ask your VA to make a list of relevant partners with blogs – this could range from content mills, companies with relevant articles, and companies in a similar space to you, to financial companies like Ramp or Brex, or startup accelerators like Techstars or ycombinator. Take a peek at the list before any outreach begins, just to make sure your assistant doesn’t highlight anything sensitive.
Reach out. Next, put together an email, or ask your VA to – one that reaches out to the potential partners and explains the deal you’re trying to strike with them.
Handle the back and forth. Replies from partners will start flowing in, and you or your VA can get to replying to them and solidifying deals.
Wing does this constantly. We’re included in lists, directories, etc. for prospective clients to find us. As with the Lead Gen approach, you can scale up partnership development by adding more partnership managers to find & execute partnerships round the clock!
3. Cold Calling
Get your VA a list of contacts, and have them start calling your leads – one by one!
First of all, not all VAs will be able to do this task off the bat. Also, it really depends on the quality level that you’re looking for. Most offshore VAs may have non-US/non-neutral accents, and this might not be what you want. If you’d like to try this out, I recommend speaking to your CSM – and switching your VA for a cold caller or SDR. We have Entry Level, Mid Level, and Expert Level tiers for offshore, nearshore, and onshore talent – so whatever you’re looking for – we can help.
Buy or generate a lead list. You can put your VA in charge of looking for a lead list online, buying it, and then using the contact information in those lists to get calling. If you don’t want to buy a list, you can have your VA do lead gen work. Usually, we wouldn’t recommend this being the same person, as it greatly diminishes your assistant’s calling output. Though, much like the “Lead Gen Outreach Machine”, this is going to require your VA scrape relevant online profiles, and then use a tool like Seamless.ai or Lusha to find the lead’s contact information.
Put together a call script & FAQ. While you’re getting a lead list sorted out, now we need a script for your VA, and an FAQ for them to use to answer client questions. Whether you want to do this yourself, or get a partner from Wing Projects to take care of it for you, we’d recommend that you write an outline involving your key talking points.
Get to calling! Once you have a lead list, script & FAQ ready – your VA can get to calling! They’ll dial down the list, and execute the call. Give them some time to master this process, as it is a person on the other end after all. They’re doing their best to represent your business. If you aren’t happy with their performance, however, let your CSM know – we’ll find you someone you like better – free of charge. For reference, Wing’s own SDRs usually take a week of training, and then another week to get comfortable.
A/B test. As your VA gets to calling, you might hear from the call recordings that certain things could be improved. Don’t hesitate to tell your VA exactly what you want them to improve on, or alter the script as necessary. You can even use our feedback button in the Wing app to have your candid feedback relayed to our quality team.
Conclusion
There you go! Three great tips to help you boost your sales using Wing. All the methods described here, are methods we at Wing actually use our own product & talent for. We use automated lead gen for new, old, and lost leads. We use co-marketing with partners as well, and it’s a great source of business for us! Finally, we use a mix of cold & “warm” calling to bring in and warm up new leads. Warm calling sounds interesting, right? Learn about how to use Wing for Warm Calling here.