Hello reader! I’m Karan, the CEO of Wing Assistant. To help you get the most out of Wing, on this blog, I’ll be delving into the ways we at Wing Assistant use our own product. This blog is highly curated – and actually written by the leadership team at Wing.
What is Warm Calling?
Warm calling is calling a lead that has already expressed interest in the product or service you’re selling. An example might be, picking up the phone and calling someone who’s scheduled a demo with you, or, someone who’s filled out a form on your site.
How can you apply warm calling?
What’s a problem that you have that you can solve with phone calls?
- Do you want customers to have a good feeling about you before you meet?
- Do you want customers to remember an appointment they’ve set with you?
- Do you want to reactivate customers who were once interested?
Calling is a powerful tool. That’s why Wing uses warm calling in a number of ways, here are just some of the ways we use warm calling (1) remind leads that they have an upcoming appointment with us, so we have a better demo attendance rate; (2) reach out to leads when they get busy, just to remind them that we still exist, and sometimes offer them a deal; (3) call existing customers and ask them how we’re doing, how we can improve, ask if they’re interested in upgrading, or leaving us a review
Develop a Warm Calling Strategy
Time to get tactical! Let’s say you want to reactivate customers who were once interested. How do we get started using Wing for this?
Step 1. Write a script.
let’s write a script
Step 2. Find your caller.
let’s hire a caller
Step 3. Find your trigger.
XYZ
Step 4. Get calling!
XYZ
Step 5. A/B test.
XYZ
Taking the first step
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Conclusion
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